{"id":2293,"date":"2026-08-04T19:30:32","date_gmt":"2026-08-04T19:30:32","guid":{"rendered":"https:\/\/neu26.borgard.de\/?p=2293"},"modified":"2026-08-06T22:20:33","modified_gmt":"2026-08-06T22:20:33","slug":"seramis","status":"publish","type":"post","link":"https:\/\/www.borgard.de\/en\/portfolio\/werbung\/seramis\/","title":{"rendered":"Seramis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2293\" class=\"elementor elementor-2293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce138e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce138e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0d3d25c\" data-id=\"0d3d25c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1d1c5b elementor-widget elementor-widget-heading\" data-id=\"e1d1c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goldene Stimme und gr\u00fcner Daumen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ff46b elementor-widget elementor-widget-text-editor\" data-id=\"b1ff46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"293\" data-end=\"617\">Nicht jeder Werbespot besteht aus einem einzelnen Sprechertext. F\u00fcr <span data-start=\"361\" data-end=\"372\">Seramis<\/span> durfte ich gleich mehrere Radiospots einsprechen, die eher kleinen H\u00f6rspielszenen als <a href=\"https:\/\/www.borgard.de\/en\/leistungen\/werbung\/\">klassischen Werbespots<\/a> \u00e4hneln. Mit viel Wortwitz, liebevollen Soundeffekten und einem eing\u00e4ngigen Jingle entstand eine Kampagne, die einfach Spa\u00df gemacht hat.<\/p>\n<p data-start=\"619\" data-end=\"1045\">Gerade solche szenischen Produktionen mag ich besonders. Innerhalb von nur zwanzig oder drei\u00dfig Sekunden muss eine kleine Geschichte erz\u00e4hlt werden. Das verlangt nicht nur eine nat\u00fcrliche Sprechweise, sondern auch ein gutes Gesp\u00fcr f\u00fcr Timing, Rhythmus und das Zusammenspiel mit Musik und Ger\u00e4uschen. Oft entscheidet schon eine winzige Pause oder eine leicht ver\u00e4nderte Betonung dar\u00fcber, ob eine Pointe funktioniert oder nicht.<\/p>\n<p data-start=\"1047\" data-end=\"1313\">Die Sprachaufnahmen entstanden per Remote-Regie in <a href=\"https:\/\/www.borgard.de\/en\/sprecher-mit-eigenem-studio\/\">meinem eigenen Tonstudio in K\u00f6ln<\/a>. Insgesamt durfte ich f\u00fcnf verschiedene Spots f\u00fcr die Kampagne produzieren. Besonders im Ged\u00e4chtnis geblieben ist mir bis heute der sympathische Claim der Serie:<\/p>\n<p data-start=\"1315\" data-end=\"1355\"><strong data-start=\"1315\" data-end=\"1355\">\u201eSeramis \u2013 wir machen gr\u00fcne Daumen.\u201c<\/strong><\/p>\n<p data-start=\"1357\" data-end=\"1437\">Ein sch\u00f6nes Beispiel daf\u00fcr, wie kreativ und unterhaltsam Radiowerbung sein kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbebee1 elementor-widget elementor-widget-text-editor\" data-id=\"bbebee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"1expmaz\" data-start=\"1444\" data-end=\"1464\">\ud83d\udcfb Radiokampagne<\/p><p data-start=\"1466\" data-end=\"1487\">\ud83c\udf3f Kunde: Seramis<\/p><p data-start=\"1489\" data-end=\"1515\">\ud83c\udf99\ufe0f Format: Radiospots<\/p><p data-start=\"1517\" data-end=\"1580\">\ud83c\udfa7 Besonderheit: Szenische Werbespots mit H\u00f6rspielcharakter<\/p><p data-start=\"1582\" data-end=\"1625\">\ud83d\udccd Aufgenommen bei Film and Voice, K\u00f6ln<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7baee43\" data-id=\"7baee43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e23b0 elementor-widget elementor-widget-bplayer\" data-id=\"59e23b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bplayer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"bplayer-widget-wrapper\">\r\n\t\t<div class=\"advance-audio-app\" data-settings='{\"bplayer_size\":false,\"dark_mode\":true,\"track_title\":\"Seramis \\u2013 Wohnung\",\"track_source\":{\"url\":\"https:\\\/\\\/www.borgard.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0221-S-Seramis-RPR1.-FUNK_Motiv-2.mp3\",\"id\":1820,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"track_poster\":{\"url\":\"https:\\\/\\\/www.borgard.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Bildschirmfoto-2026-07-28-um-01.12.53.png\",\"id\":1821,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"track_artist_name\":\"\",\"track_album\":\"\"}'><\/div>\r\n\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923b153 elementor-widget elementor-widget-spacer\" data-id=\"923b153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903c9ac elementor-widget elementor-widget-bplayer\" data-id=\"903c9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bplayer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"bplayer-widget-wrapper\">\r\n\t\t<div class=\"advance-audio-app\" data-settings='{\"bplayer_size\":false,\"dark_mode\":true,\"track_title\":\"Seramis \\u2013 Trauerm\\u00fccken\",\"track_source\":{\"url\":\"https:\\\/\\\/www.borgard.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/0221-S-Seramis-RPR1.-FUNK_Motiv-4.mp3\",\"id\":2295,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"track_poster\":{\"url\":\"https:\\\/\\\/www.borgard.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Bildschirmfoto-2026-07-28-um-01.12.53.png\",\"id\":1821,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"track_artist_name\":\"\",\"track_album\":\"\"}'><\/div>\r\n\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba86bf elementor-widget elementor-widget-spacer\" data-id=\"3ba86bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdfa54 elementor-widget elementor-widget-bplayer\" data-id=\"bcdfa54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bplayer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"bplayer-widget-wrapper\">\r\n\t\t<div class=\"advance-audio-app\" data-settings='{\"bplayer_size\":false,\"dark_mode\":true,\"track_title\":\"Seramis \\u2013 Freundin\",\"track_source\":{\"url\":\"https:\\\/\\\/www.borgard.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/0221-S-Seramis-RPR1.-FUNK_Motiv-3.mp3\",\"id\":2296,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"track_poster\":{\"url\":\"https:\\\/\\\/www.borgard.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Bildschirmfoto-2026-07-28-um-01.12.53.png\",\"id\":1821,\"size\":\"\",\"alt\":\"\",\"source\":\"library\"},\"track_artist_name\":\"\",\"track_album\":\"\"}'><\/div>\r\n\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Goldene Stimme und gr\u00fcner Daumen Nicht jeder Werbespot besteht aus einem einzelnen Sprechertext. F\u00fcr Seramis durfte ich gleich mehrere Radiospots einsprechen, die eher kleinen H\u00f6rspielszenen als klassischen Werbespots \u00e4hneln. Mit viel Wortwitz, liebevollen Soundeffekten und einem eing\u00e4ngigen Jingle entstand eine Kampagne, die einfach Spa\u00df gemacht hat. Gerade solche szenischen Produktionen mag ich besonders. Innerhalb von [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-werbung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seramis | Werbung | Michael Borgard<\/title>\n<meta name=\"description\" content=\"Sprachaufnahmen f\u00fcr die originelle Werbekampagne von Seramis. 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